Evaluating ROI in IT? 3 New Ways to Ask Old Questions
What problem are you solving? How much money are you saving me? What makes you different? These are basic questions every IT buyer in the world asks when evaluating ROI during the purchase of a new solution (SentinelAgent MaaS, for example!). The solution whose answers make the best case to the buyer gets the sale. Is it really that simple? In economics class, yes. In reality, no.